In this year the digitization of companies has become an essential concept to transform a business and adapt it to the new trends of a market clearly marked by the coronavirus. To oppose this reality would be to limit its business potential and prevent future growth.
And no, digitizing a company is not only about having a website and publishing on social networks, there is much more! Today we tell you 10 benefits of digital transformation that you probably don’t know yet.
Why is it so important to digitize your company?
Digital transformation helps a company to keep up with new market trends and customer demands. Digitization also helps companies continue to compete as technology continues to advance.
If you want your company not to be left behind or stuck in the past, you should definitely digitize. What’s more, you should do it even if your results are currently satisfactory and you think your business is doing well, since you could do much better with a minimum of effort and investment.
The 10 most surprising benefits of digitizing your business
Optimize your customer experience
Improving the customer experience is essential to differentiate yourself from the competition. Even if you do not sell online, it is a fact that before making a purchase, consumers get information online, so having all the information about your company and your products or services online, will make your customers get information and compare from the comfort of their homes and buy from you in a more secure and thoughtful way.
Improve communication with your customers
The Internet is now more than just an online showcase for businesses, it is an extension of the company itself, a fundamental way to reinforce income and boost business lines.
Some strategies to get closer customers include developing an online positioning strategy to get Internet consumers to find your business. In addition, there are multiple forms of online advertising, which are also efficient ways to easily multiply the number of people who know about your business, your products or your services. For example, you can choose to run campaigns on Google Ads, Google Shooping, or on the various social media advertising platforms. And you can do it with a minimum investment, from 1 euro per day depending on the platform.
Better adaptation to the medium
There is no doubt that the circumstances surrounding consumption have changed since technology has taken over our lives. We are currently at a stage where one of the main protagonists is constant change.
Regardless of the business sector you are part of, the market demands constant changes to which all companies must adapt. In the face of future confinements (due to the coronavirus pandemic or others that may come) or changes in consumer trends, your company will be adapted to any environment.
Make the difference with your competition
Digitalization gives your company an innovative, modern and efficient image to your customers and suppliers, and can differentiate you from your competitors. According to a GoDaddy study, only 48% of SMEs have an online presence, so if your company does, you will have a competitive advantage over the competition.
Expand your business opportunities
Logically, your number of potential customers expands when you have an Internet presence. Using online communication tools as a means to publicize your business and sell your products or services will bring you benefits in the short and long term.
In addition, you will be able to establish links with other companies in other cities or even abroad more easily. This way, if you want, it will be easier for your business to create strategic alliances with other companies.
Increase sales
If you have an online store, you will be able to increase your sales because you will be able to sell to people in your city, in your country and even in the rest of the world. But, even if you do not sell online, by digitizing your business you will have a shop window open 24 hours a day, and you will be able to inform your potential customers of your existence at any time.
Reduce costs and increase productivity
If you are an entrepreneur, self-employed or have a small business, you surely understand the phrase “time is money”. Establishing a direct line of contact with your customers, suppliers, workers, etc. will have an impact on improving the production processes of your business. An easy, economical and fast way to do it is to send weekly mailings to inform of all your news.
Increase the satisfaction of your workers
One of the most common problems in motivating employees is that they get bored at work and fall into a routine. This leads to lower productivity, so in business terms it is in your interest to find incentives for them. With the new digital tools, companies are more effective, they can do more tasks in less time, and this is an incentive that can help improve the motivation of your company’s employees. An example of this could be that your workers can get involved in your digital communication, making videos or content for your social networks.
Reduce response times
When your customers have a question, you can answer their questions on your website or in a specific FAQ section. This will save you time and effort, and your customers will be able to get answers faster.
You can also use social networks as an extension of your customer service, further reducing response times and offering a friendly face of your company on social networks, which will result in increased customer loyalty.
Increase your ability to analyze information
On the Internet there are powerful measurement tools that allow you to obtain data on users to improve your strategy and increase your profits. The most effective web analytics tools are:
Google Anlytics: Google Analytics is a web analytics tool from the company Google, and is used to monitor the status of a website, basically it is a web analytics service with which you can get different types of information such as your number of visitors or the conversion rate.
Semrush: is a powerful web analytics tool that gives you consolidated data on user searches and Google rankings (your position in search results). You can use it both to get results about your domain and to learn more about your competitors.
